# ZenIP IDEA: Exchange Listings and Marketing Allocation

**URL:** <https://horizen.discourse.group/t/zenip-idea-exchange-listings-and-marketing-allocation/1072>\
**Category:** General\
**Created:** [November 4, 2025, 10:44pm UTC](https://horizen.discourse.group/t/zenip-idea-exchange-listings-and-marketing-allocation/1072 "2025-11-04T22:44:06Z")\
**Posts on this page:** 1\
**Showing post:** 4

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**Author:** ![Lukas](https://yyz1.discourse-cdn.com/flex035/user_avatar/horizen.discourse.group/lukas/32/546_2.png) [@Lukas](https://horizen.discourse.group/u/Lukas)\
**Post date:** [November 12, 2025, 12:54pm UTC](https://horizen.discourse.group/t/zenip-idea-exchange-listings-and-marketing-allocation/1072/4 "2025-11-12T12:54:22Z")

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**My overall feedback**

This proposal makes strategic sense _if executed with the right guardrails._

Improving ZEN’s exchange accessibility is important, especially as Horizen expands into the Base ecosystem. On-chain liquidity and off-chain liquidity complement each other - healthy order books on both sides support price stability and user growth.

**Why it’s generally a good idea**

- Expands ZEN’s reach and accessibility in key regions.

- Helps reduce spreads and improve liquidity around Base pools.

- Gives the Foundation operational flexibility while keeping DAO oversight.

- Covers real-world costs (security deposits, market-making, co-marketing) that are often required to make listings effective.

**My main concerns**

- Exchange listing ROI is unpredictable and short-lived if not paired with sustained liquidity.

- Paying venues that publicly list tokens for free (e.g., Coinbase) could create bad optics.

- Privacy-coin history means some regions (like Korea) are uncertain or may reject listings.

- Market-making contracts and token loans can create misaligned incentives if not tightly controlled.

**Constructive suggestions**

1. Limit spend to reputable venues (e.g., CCData ≥ BB or CoinGecko Trust Score ≥ 8).
2. Set both a 100 000 ZEN and USD soft-cap (~$2 M) to avoid overspend if price moves.
3. Require at least two quotes for any single deal above 20 %.
4. Publish quarterly (not semi-annual) transparency reports with aggregated results.
5. Disallow “listing fees” on exchanges that officially don’t charge them - funds there can only support compliant co-marketing or liquidity programs.
6. Include clear KPIs (bid-ask spread, 2 % depth, new user reach, DEX-CEX price alignment).
7. Allow DAO to revoke unused authorization if two quarters of KPIs are missed.

**Verdict = _Support with amendments_**

The budget is reasonable for a two-year horizon. With stronger transparency and venue-quality criteria, this ZenIP can responsibly improve ZEN’s visibility and liquidity without risking waste or reputational issues.

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_[View the full topic](https://horizen.discourse.group/t/zenip-idea-exchange-listings-and-marketing-allocation/1072)._